tyler hollum
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05/15/2023
Rebranding the Cradle to Career Success Initiative by the YMCA. Brand Guide and various assets.
I created a color system using four primary branding colors and their 70% opacity counterparts for all design assets. I also created a system of organic step-up graphics for use across all branding materials to represent the steps to success for the program. In the brand guide I discuss how this can be interpreted in various design programs for the YMCA such as brochures, posters, etc.
The assignment was simply to find a way to rebrand this C2CS program to effectively communicate itself to a wider audience. My group of four decided to interpret this by creating a brand guide and a system of Billboards that would be placed around inner city areas of Los Angeles near where the program is accepted. My personal job was to lead in the branding and create the identity system for the program, as well as individually creating the brand guide booklet. The full booklet can be viewed here.